The role holder is responsible for conceptualization, launch and management of the Banks SME products. As such they will be responsible for driving profitability by developing an optimized mix and pricing for finance & liability products & partnerships ensuring its management and roll out across sales channels. The role holder is also responsible for the continuous development of the products based on market trends and customer needs.
Works collaboratively with internal stakeholder on product ideation and preforms studies to ensure product ideas are aligned to the bank strategy and meet commercial, technical and operational feasibility criteria.
Owns the product vision, collects business requirements and translates them into a value-oriented product roadmap as part of BDB objectives, customer needs and market trends.
Develops and executes the detailed business plan for SME products, including target segments, detailed product design and structuring, product pricing, delivery channels, sales strategy and operational and customer service processes.
Develops all documentation around the new product including Product Program, Go to Market Strategy, Process Notes and recommends relevant changes to policies and procedures.
Provides relevant support to front line teams (both sales and customer support) including training, sales briefs, FAQs and trouble shooting guides.
Leads the new product approval process by getting approvals from relevant stakeholders.
Partners with Legal & Compliance teams to ensure that products efficiently meet all regulatory requirements and all relevant regulatory communications are made.
Collaborates with Marketing and Communications team on developing campaigns to support go to market strategy.
Manages the product milestones within budget, scope and timeline, moderating or escalating where needed.
Owns and monitors products balance sheet and P&L to constantly seek to rationalise, enhance and grow the product offerings to achieve balance sheet and P&L objectives.
Enhances current products and services based on new industry trends or opportunities as well as identifying gaps in current products based on the feedback provided by front office teams and to continuously improve customer satisfaction.
Prepares business requirements for product enhancement and works collaboratively with IT for implementation.
Acts as a product promoter internally and externally, working closely with Marketing & Communication team, to prepare the product marketing plan including sales & marketing material.
Monitors product performance post roll-out and resolve any product issues or sales issues in order to ensure continuous product improvement.
Serves as product expert and respond to requests and questions from internal business partners and the sales force.
Bachelor’s degree (Masters preferred)
Years of experience
Minimum of 5 years experience (5-10 expected for this role)
Nature or Field of Experience
(Along with Number of years required)
Minimum 5 years experience in SME product management.
Experience in liabilities and financing products having overseen multiple end to end product launches.
Established experience being responsible for managing products (growing balance sheet and profitability).
Experience launching or managing digital channels.
While not required, experience with Bancassurance and payment solutions is a plus.
Job Specific Skills:
Strong understanding of product lifecycle, from conceptualization to deployment and management in an SME / commercial banking context.
Experience in rolling out large and complex programs
Understanding of basic concepts of technology and technology architecture
Fluency in English and Arabic
Proficiency with Microsoft Office programs
Business Process documentation (Skills with Visio or similar a plus)
Skills with Power BI a plus
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